‘Allo! Thanks for stopping by. I’m Rosina — social media person by day, stand-up comedian, actor, or DJ by night. If you’re really lucky, you might get all three at once.

For the past 10+ years, I’ve been crafting content that you (hopefully) won’t scroll straight past. I’ve worked on campaigns across a variety of sectors, including Entertainment (BBC Three, Channel 4, ITV), FMCG (Danone, Unilever, Ferrero), and NGOs/Charities (War Child, Choose Love) — and many, many more.

Whether it’s writing reactive tweets for Gen Z & Love Island, or cooking up campaigns for luxury resorts, I bring a strong blend of data-driven strategy, quick wit, and a healthy obsession with great copy and borderline-OCD design to the table.

I’ve worn a few flat caps in my time — from meme machine and community cheerleader to influencer/UGC scout — and I’ve covered pretty much all the bases in the social realm. At the heart of it, I love making people feel something online (preferably entertained).